Staff need to be informed of the tremendous benefit of health that comes from providing a fruit and vegetable shake to all patients. Use a fruit and vegetable product manufacturer that has a website that has training videos that staff can view to learn the basics of super food nutrition and scripts to follow to offer the product. Another very important part of offering an alkalizing fruit and vegetable shake is to model the use in your office for you and your entire team. Have product available for your staff to use while in the office, encouraging them to take an afternoon energy break to drink the product. In addition, consider offering the staff some type of bonus incentive based on sales volume of the product. The more staff understand and use the product themselves, the more successful your will be at achieving your goals.

Strategies

Without a doubt the most successful strategy is to have "taste-test days." On your busiest day of the week, have the product mixed up and on ice at the front desk. Have your staff offer a small paper sample cup of the product to every patient. A simple statement like, "Hi Sharon, Dr. Smith wants you to drink this great tasting fruit and vegetable shake before she adjusts you today to help begin to alkalize the tissues in your body." When patients taste the product and connect the dots on the important alkalizing benefits of the shake, they will be more inclined to purchase and use the product every morning at home.

Free foil samples of a fruit and vegetable product are a very easy way to attract new patients to your practice. Only use a fruit and vegetable product manufacturer that will provide you, free of charge, free samples of the product that you can give to patients to give to family members, neighbors and co-workers. In addition, use a product manufacturer that has the ability to provide you a free online store that you can attach to your current office website that not only allows you to sell the product and retain an earning on everything sold across the world, but enables you and your staff to direct patients to send their friends and family to the site to get free samples mailed to them at no charge. Be sure that your online store has the capability for you to go into the back office and see on a daily basis who requested the free samples and an understanding if any of those people ever purchase product in the future you will retain an earning on all sales. When your patients use the product and tell others you will not only attract new customers for the product but will also attract new patients for your practice.

Revenue Models

Compounding is a phenomenon that most of us don't fully understand or appreciate. MSN had a very interesting video that asked a number of people if they would rather have a million dollars now or take a penny now and double the amount for 30 days. As expected, 90% of people chose the million dollars now option. But this would have been the poorer choice, because you would have short changed yourself by over $4 Million at month-end. The simple act of doubling your previous day's investment can rapidly reap huge rewards thanks to the powerful concept known as compounding.

In the field of nutrition, selling 1 to 2 bottles of vitamins to patients can end up costing chiropractors more than it's worth. If patients don't repurchase their nutritional products from their doctor, then all the doctor managed to do was help grow the vitamin chain down the street. When you offer a great-tasting, high- quality fruit and vegetable shake, with a proven operating system, you'll find more often than not patients will re-buy the product from you month-after-month.

Here's what I tell chiropractors, you need to offer a high quality fruit and vegetable shake that is linked to what you are doing in practice, say a lifestyle concept such as alkalizing the body, consistently for at least two years. You make a few hundred dollars the first month, you add an additional few hundred dollars a month or so thereafter, and at the end of two years you've built not just an additional revenue stream of $100,000 to $200,000 a year or more, but a real all cash repeat business that will last. How? Say your fruit and vegetable shake costs patients $85.00 per month, which would provide one person one shake once a day for 30 days. The daily cost of this shake, that provides 15 servings of organic fruits and vegetables is only be $2.83, which is less than a medium Starbucks. Through the magic of compounding, if you put only 15 patients a month on the product, you'll generate $198,750.00 per year in additional revenue in a short 24 months. By the way, 15 new people on the product every month may come from starting as few as 5 to 10 patients on it, because most patients that enjoy the product will purchase additional product for their spouse and kids.

Conclusion

Remember the average patient knows that to be "well" they must address a number of lifestyle issues including eating more fruits and vegetables. Don't let your patients fall victim to discount vitamin chains and internet vitamin scams. If you have not already done so consider adding a high quality, alkalizing, fruit and vegetable shake to your practice. It can add a significant amount of revenue to your bottom line and substantially improve patient outcomes, which as you know will translate into even more new patient referrals.

Dr. Donald L. Hayes, DC is a clinician, educator and author of several books, including Lifestyle Wellness and, along with Michael E. Gerber, The E-Myth Nutritionist: Why Most Healthcare Practices Don't Work and What to Do About It. He is founder and president of the Greens First line of nutritional products and the Lifestyle Wellness Total Health Improvement Program. He can be reached at 866-410-1818 or through www.greensfirst.com.